New Homes
OVERVIEW
This page sets out how Breens works with developers. We support schemes at every stage from pre-launch advice through to long-term property management after completion with three departments under one roof. You can engage us for one service or all three. Whichever way the relationship begins, the same team stays with the scheme.
New build sales and marketing
Our sales team handles new build instructions from off-plan launch through to selling the final unit. We work with the developer on pricing, prepare the marketing in-house, and run the viewings programme through to exchange and completion. Where a scheme involves both off-plan and completed phases, we treat the campaign as one continuous piece of work rather than two separate launches.
WHAT'S INCLUDED
- Pre-launch market appraisal and pricing strategy, informed by current local sales evidence
- Marketing materials designed in-house — brochures, microsites, signage, social
- Photography, floor plans, and computer-generated images where the scheme is pre-completion
- Off-plan launch events, private previews, and reservation handling
- Viewings programme, with weekly progress reporting back to the developer
- Negotiation, sales progression, and completion handover
HOW IT WORKS
Most relationships begin with a market appraisal once planning is being prepared or has just been granted. From there we typically agree pricing six to eight weeks before launch, finalise marketing two to four weeks ahead, and run the campaign through to completion. The same lead from the appraisal stage stays with the scheme through to the final unit there is no internal handover between teams.
Lettings, private rented sector and build-to-rent.
Where a scheme is being held back for rental income — whether a single retained unit, a full Private Rented Sector (PRS) block, or a build-to-rent tower our lettings team handles tenant origination, compliance, and ongoing management. We can also model the rental economics against an outright sale for any units you are still deciding on, so the choice is grounded in numbers rather than assumption.
WHAT'S INCLUDED
- Rental valuation and rental-versus-sale modelling for retained units
- Marketing and tenant origination on or before practical completion
- Tenancy paperwork meeting current legal standards, with right-to-rent checks
- Deposit registration with the Deposit Protection Service
- Safety and compliance — gas safety certificates, electrical safety inspections, energy performance certificates, smoke and carbon monoxide alarms
- Ongoing management, rent collection, and arrears handling
- Tenancy anniversaries, rent reviews, and end-of-tenancy reporting
HOW IT WORKS
For a smaller scheme say six to ten units we typically begin marketing four to six weeks before practical completion, with target move-ins clustered in the fortnight after handover. For larger PRS or build-to-rent instructions, we agree a phased plan with the developer, prioritising the unit types that historically let fastest. Either way, you have one named lettings lead and one reporting cadence rather than a stream of branch-level updates.
Property management — from handover onwards
Property management is the long tail of any scheme: service charge, contractors, compliance, and resident communications, run year-on-year after the developer has moved on. Our property management team takes on schemes at handover, sets things up correctly from day one, and runs the ongoing management thereafter. We are happy to manage schemes whether or not we handled the original sales.
WHAT'S INCLUDED
- Service charge budgets set up at handover and apportioned correctly across units
- Coordination of any year-one snagging or defects with the developer
- Contractor procurement and ongoing management — cleaning, gardening, lifts, security, grounds maintenance
- Statutory and best-practice compliance — fire safety, electrical safety, gas safety, asbestos, water hygiene
- Building insurance placement and claims handling
- Resident communications and a single point of contact for owners and tenants
- Annual budget reviews, service charge demands, and certified accounts
- Management of major works consultations where required
HOW IT WORKS
On a new instruction, we ask for the lease, the existing or proposed service charge budget, and the current contractor list. Within the first month we walk the scheme, confirm the year-one budget, and write to residents introducing the management team. Reporting to the freeholder runs quarterly thereafter. Where a developer is retaining the freehold, we structure the relationship so you stay properly informed without being drawn into day-to-day matters.
Recent work
A recent example of how the sales side of the department works in practice. Future case studies on this page will cover lettings and property management instructions as those schemes complete.
CASE STUDY · SALES
Totteridge Road, Enfield
A brand-new home in Enfield, brought to market with the developer working closely on pricing strategy. We compared the property against both new build and resale stock in the area, agreed a position above the resale benchmark, and built the marketing around the design and specification choices that supported it. The viewings programme delivered an offer at terms the developer was happy with, and the sale completed without renegotiation.
viewings
generated
generated
price achieved
resale comparables
Moving Forward with Confidence
Renting through Breens is designed to feel smooth, transparent, and well-supported from start to finish.
It begins with a conversation — where we take the time to understand your needs, preferences and priorities. Once you’ve found the right home, our team will guide you through the application process with clarity and care, outlining everything you need to know upfront.
From referencing and affordability checks to signing your tenancy agreement, you’ll have full visibility at every stage. And with our commitment to clear communication throughout, you’ll always know what’s happening — and what to expect next.
I’ve had such a great experience with the property management at Breens! The team is always super friendly, helpful, and quick to respond whenever we need anything. They really make renting easy and stress-free.
Ben
Breens were our Agents for the sale of a Bungalow in Epping, it was a pleasure to deal with them, always a prompt friendly and efficient service, and always helpful every step of the way.
Mark Pease
Selling is undoubtedly a stressful experience but dealing with real people who actually care about doing a great job for you really helps. That is truly the case with Damien and the team from Breens. Continuous communication and excellent clarification on the inevitable obstacles.
Paul Meehan
Breens is one of the best Estate Agents we have worked with!! We want to say massive thanks to Jack as he helps every step of the way for the sale of our flat. Also thanks to all the stuff at Breens for their help and support. We recommended Breens for sales and lettings for any one who needs Estate Agents.
Isaac and Jessica
For Clients
Consumer Protection Assurance
UK Association of Letting Agents
Protection For Held Client Money
Government-Backed Tenant Deposit Scheme
Independent Dispute Resolution
Michael Haswell
I’ve had such a great experience with the property management at Breens! The team is always super friendly, helpful, and quick to respond whenever we need anything. They really make renting easy and stress-free.My experience with Breens has been fantastic.
Visi S
Extremely satisfied with the service, assistance and professionalism. Having dealt with a number of estate agents in the past Breens are a league of their own. They made the purchase of our property very easy and stress-free. Both Jack and Patrick were professional, approachable, and thoroughly decent.
If I ever need to enlist the services of an estate agent in the future, Breens WILL be the ones I go to.
Thank you for making the whole process easy and stress-free!
Ben
Mark Pease
Paul Meehan
Isaac and Jessica
Lynne
They were conscientious throughout, from marketing the property at the beginning to keeping it all together through a long chain. Communication was great and they were always available for questions and reassurance.
Fatos
From start to the end, the experience was with ease and very smooth. Damien was exceptionally professional and friendly with good knowledge. Sophie, who also looked after the tenancy side of things, made it very easy and calm about the whole process. Excellent service all around.
Douglas
Great work by Adam and George, who worked as a great team to get my property across the line in what became a very difficult and long-winded process. Both were very professional, helpful and proactive.
Kavita
George and Adam were extremely supportive during the letting of our flat. Clear and efficient communication and always happy to answer questions. It made the whole experience stress-free.
Meltem
Patrick and Damien were absolutely lovely during my experience from beginning to end. Always at the end of the phone, super quick to reply and guide me through the process. It all felt very personable and friendly, which helped make a stressful time more manageable.
At Breens, we’re redefining the rental experience. Let us help you discover a rental property that not only meets your needs but also inspires and delights you every day.
How we work with developers
HOW THE RELATIONSHIP WORKS
A few practical things worth saying about how we run developer instructions, so you know what working with the New Homes team looks like before you pick up the phone.
One team across all three services
You can instruct us for one service or all three. The benefit of running them together is continuity the team that prices and sells the scheme is the same team who picks up the lettings on retained units and the management at handover. If you only need one service, that is straightforward too.
Marketing produced in-house
Photography, brochures, microsites, social content and signage are produced by our team rather than outsourced to a separate agency. Practically, that means faster turnarounds when a launch date moves, and a marketing tone that stays consistent with how Breens markets its other instructions across the area.
Coverage across North and East London, and beyond
The team covers Enfield through to Highams Park and east into Waltham Forest, with working knowledge of the Hertfordshire and Essex borders for sites that fall outside the M25. If you are operating across boroughs — which most developers we work with are — that footprint means you can keep the same agent on every scheme.
Areas covered
Where We Work
We work with developers across the following areas. If your site falls outside this list, let us know we have done schemes on the edge of the footprint, and we will tell you straightforwardly whether we are the right fit.
- Enfield — Bush Hill Park, Winchmore Hill, Grange Park, Oakwood, Cockfosters
- Highams Park, Chingford and the wider Waltham Forest borough
- North London — Palmers Green, Southgate, Whetstone, Friern Barnet, Wood Green
- East London — Walthamstow, Leyton, Wanstead, Woodford
- Essex border — Epping, Loughton, Buckhurst Hill, Theydon Bois
FAQs
Common questions from developers
Schemes from a single conversion up to around fifty units. Below ten units we typically handle as a sales-led instruction; above that we will normally bring in lettings and property management from the brief stage if the developer wants the joined-up service.
Not at all. Most developer relationships start with one service and grow from there. If sales is what you need, sales is what we provide the option to bring in lettings or property management later is there if and when it is useful.
Yes. Off-plan typically requires a longer-running marketing campaign, computer-generated imagery, and a structured launch programme. Where the comparable set suggests a near-completion launch will work better, we will say so — the route we recommend depends on the scheme.
Tenant origination on or before completion, full management or let-only as required, tenancy paperwork meeting current legal standards, deposit protection, safety and compliance certification, and ongoing rent collection and arrears handling. We can also model rental income against an outright sale for any units you are still deciding on.
Yes. Property management is its own discipline; we treat instructions on someone else’s completed scheme as a normal part of the workload. We will ask for the lease, the existing service charge accounts, and the current contractor list, and quote on that basis.
Yes. Breens is a member of The Property Ombudsman, a participant in the Trading Standards Approved Code scheme, and a member of UKALA — the UK Association of Letting Agents. Client money is protected through the CMP scheme, and tenant deposits are held through the Deposit Protection Service.
Usefully early — once planning is being prepared, or once consent has just been granted. Early enough that pricing and specification choices can still be informed by the conversation, late enough that the scheme is real. Most developer relationships we hold today started with a market appraisal at planning consent stage.
Yes — single conversions through to larger blocks. There is no minimum unit count.
Closing CTA and scheme enquiry form
Tell us about your scheme
A short brief is enough to start the conversation. We will come back within one working day with a proposal call, a site visit, or — if it is not the right fit — a steer on who might be better placed.